Tim Jackson,David Shaw: Mastering Fashion Buying and Merchandising Management

Mastering Fashion Buying and Merchandising Management



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Author: Tim Jackson,David Shaw
Number of Pages: 224 pages
Published Date: 01 Oct 2008
Publisher: Palgrave MacMillan
Publication Country: Basingstoke, United Kingdom
Language: English
ISBN: 9780333801659
Download Link: Click Here
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Description

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.